Playboy’s March issue is the first to embrace a new look and a new mantra. There is now a commitment to “art, literature and long-form journalism,” along with “an entirely contemporary take on photographing the beautiful women who have made the publication one of the most enduring and successful of all time,” according to a press release.

“It’s going to be sexy, but it’s going to be safe for work.”

Instagram and Snapchat star Sarah McDaniel is the March cover girl whose social-media themed photo spread is meant to be from “a boyfriend’s perspective.”

Sure, sex sells. As long as it’s free.


Dree Hemingway, daughter of actress and author Mariel Hemingway, is the centerfold.


“I know I speak for all involved when I say that creating this new Playboy magazine has been a labor of love for those fortunate enough to work on it,” Playboy Enterprises CEO Scott Flanders said in the press release. “We are exceptionally proud of the end result and are confident that everyone will enjoy reading it as much as we did creating it.”

In October, Playboy announced that the magazine would stop publishing nudes in its print magazine, citing competition from other publishers and ubiquitous porn on the Internet.

The announcement came after the company changed its website to a SFW version in August. The site saw a bump in unique users, while the print circulation was just 800,000 (a far cry from its 5.6 million subscriber base in 1975).

While there is no full-frontal nudity anymore, Playboy hasn’t completely lost its essence.

“There’s a lot that we’re keeping of the DNA of the magazine, but there’s a lot we’re evolving, too,” Chief Content Officer Cory Jones told CNN. “It’s going to be sexy, but it’s going to be safe for work.”